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Competing in a Global Context (MARKETING (Brand (Intangible Assets…

- - - - Logos
      - Packing + Labelling
      - 5 Steps - Naming Process
    - - Positioning
      - Values
      - Loyalty
      - Roles of Brands
    - - Identification - Trust - Reduce Risk - Satisfaction
    - - Experiences - Emotion
      - Linked Value
      - Homogeneous Consumer
  - - - Consumer Protections
        
        Lower Standards - Controls - Legal Differences
      - Consumer / Culture
        
        Neg
        
        Dissatisfaction - Exploitation - Limited Education - Health and Safety
        
        Pos
        
        Improves lives - Opportunities - ROI - Standards
      - Geographic Segregation
        
        Job losses - Complicated Supply Chains - Poor Conditions
    - - Customer Values
      - People First
      - Behavioral Standards
      - Ethical Solutions - Principals - Stakeholder Orientation - Decision Protocols
  - - - Adapted Offerings - Local Preferences
    - - Customers: Premium - Middle - Low-end
- - - - Vision
      - Process
      - Standards
      - Frameworks
    - - Cultural Variables
      - Common Law
  - - - Fixed
      - Floating
    - - Global USD
      - Regional Euro
      - Single GBP
    - - Export pricing
      - Pricing / Sales
      - Import pricing
    - - Market Supply / Demand
  - - - Current /Capital / Financial
- - - - Domestic Market
      - Customer Drivers
      - Competitive Forces
      - Cost Factors
      - Balance Portfolio
  - - - Trade Agreements
      - Global / Local
        Tariffs - Duties
  - - - Skills - Resources - Competitive Advantage -Products (Fixed / Adapted)
    - - Profits - Lower Prices - Inc Employment - Inc Orders - Convergence Cultures - Rationalisation
    - - Risk - Erosion of Culture - Regulation - Increase competition