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early year, marketing strategies for early year education (strategies…
early year
marketing strategies for early year education
the importance of education
the importance of early year education
the development of this early year market
what are the marketing strategies?
which theory is placed as dominant ?
playing centered teaching method
how many existing organisation
learning centered teaching method
how many existing organisation
what role does marketing plays in early year education?
customer decision making process
currently which trend of method will attract parents?
research method
questionnaires
objective
to find out customers' preference
target audience
parents
method
online tool
snowball
hypothesis
parents would more prefer child centered approach than traditional.
Research Title
Research on marketing strategies of early year education organisation in China
Research on the influence of parents decision making on choosing early year education market
analysis
result will go into two directs
A. parents who prefer playing centered
B. parents who prefer learning centered
if 90s has more %
approved that the hypothesis is positive
find a successful case to analysis
if 80s has more %
approved that today's marketing should change strategies and make parents believe the effectiveness of A
core theory
playing centered teaching method is more effective
strategies
teachers training
campaingn
trail session
25%
parents training
brand value proposition
marketers of early year education should consider how to promote this value through value proposition
segmentation
targeting
retaining existing customers
loyalty scheme
VIP offer
loyalty type
真性
假性
discovering new customers
two types
can be changed
trail session
brand concept
brand knowledge
cannot be changed
brand awareness
ad/ campaign
successful case persuasion
more 80s parents may prefer traditional; more 90s prefer child-centered
如果80符合怎么办
80 不符合怎么办
结果在细分年龄层