As Evergreen is a fictional brand, it may be hard to actually make branding past the logo; if a non-fictional brand (real brand, like Earl's Turf, BrightView, etc.) was used, then the assets (images, graphics, videos, etc.) could have been used; in this case, simply try and be as consistent as possible with the Evergreen logo- this help the user to see the consistency of the application, and to see that Evergreen is the brand that they are going to eventually buy from.