people behind the business
benefits of investing
call to action
YOU factor
description of product,service,market
attention grabber
younger/older services
ailment based classes
my MS symptom relief
question investment
connect my idea with their family
ask for meeting
trendy = market growth
room for expansion
"feel good" investment
local
skilled
passionate team
excited
hooking statement
problem question
aging/impaired centered
health improvement focus
all ages