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THE FUTURE AND
HOW TO SURVIVE IT
by Richard Dobbs, Tim Koller, and Sree…
THE FUTURE AND
HOW TO SURVIVE IT
by Richard Dobbs, Tim Koller, and Sree Ramaswamy
The largest North American and European multinational corporations have been sailing through the opposite of a perfect Storm for the past 30 years. In that time they have enjoyed their longest and strongest run of rising profitability in the postwar era
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Although corporate revenues and profits will continue to rise, the overall economic environment is becoming less favorable, and new rivals are putting the Western incumbents on notice.
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the bigger a company, the higher its profit.
Western corporations have trans formed themselves from predominantly national corporations into truly global ones.
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The biggest sources of savings have been falling labor costs and the higher productivity of both capital and labor
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Some of the new players focus on responding rapidly to the market, recombining technologies, and squeezing out costs.
Others are adept at capturing new growth opportunities or reaching underserved markets with low cost structures and no-frills products.
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The emerging-market attackers play by rules honed at home, so part of the challenge is to better understand their home environment
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take a long view, building their market share over years at the expense of short-term profit growth.
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