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ACQUIRING T/M Rights (MARK/SYMBOL (Consistency?, Ambiguity?),…
ACQUIRING T/M Rights
MARK/SYMBOL
Consistency?
Ambiguity?
DISTINCTIVENESS
ACQUIRED
Trade DRESS Packaging
Trade Dress DESIGN
Color
Words
Test: Abercrombie
Generic
Suggestive
Descriptive
Arbitrary/Fanciful
INHERENT
Trade DRESS Packaging
USE IN COMMERCE
Jurisdiction
Ownership
Common Law
Regulatory
BUT NOTs
Limited
Needs A/D
PROHIBITIVE