Cultivate Creativity
Determine what to prototype
Write down the key elements
Pick few questions to answer
Think about the prototypes that most suitable to solve the problem
Learning from the process
How to decide what ideas to prototype
Group Effect
Democratic in decision making
Search for Conflicts
Find out if it is the best shot
Test assumptions
Draw the user story
Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas
Affinity Diagrams
Organize related facts into distinct clusters
Ideas that surface in design-ideation meetings
Ideas about UX strategy and vision
Observations or ideas from a research study
Generate the sticky notes
Organize the notes in groups
Workshop leader
Communicate agenda and goals
Describe what people should be doing
Track and communicate time
Get all the notes on the wall
Facilitate moving past any issues that may arise
Steps
Beofre
Enlist some help and put on the walls
Choose rooms have wall to attach sticky notes.
Create a few category names to start the sorting
Add a ? category name
Put pens, markers, and sticky notes on table
Start
Sort into top-level categories
Sort each of those categories into subcategories
Summarize those categories
Determine priorities
Plan subsequent design meetings as needed
Usability Test findings
Design Ideation
Benefits
reminds the team members of what they saw
Efficient
Helps the team gain a shared understanding after each user
enables summarize results quickly and make changes
Drawbacks
Takes lot of time
Deter stakeholders from coming to the final meeting.
Evaluation Methods
When to use
issues seem too large and complex to grasp
group consensus is necessary
confronted with many facts or ideas in apparent chaos
General steps
Record each idea with a marking pen on a separate sticky note or card
Look for ideas that seem to be related in some way and place them side by side
Begin a discussion with team
Combine groups into supergroups
Pass-fail Evaluation
Evaluation Matrix
SWOT Analysis
Review large number of ideas in a short time
Does it talk the company target audience?
Does the idea budget acceptable
Does this idea comply with company strategy
The idea contribution in company's overall strategic outcome
The idea's potential impact
Expected stakeholders
Expected budget to apply the idea
Timelines to implement the idea
Strengths
What are the current existing idea resources
How others may see the strength of the idea
What can the idea be successful in
What are the idea's advantages
Weaknesses
How can the ideas be improved
What does the idea lack in term of experience, team and resources?
What can prevent the idea from success
How do others see the ideas in terms of weaknesses
Threats
Opportunities
How the company can help the idea to succeed
What opportunities do the ideas have in the market
What are the obstacles that face the idea
Do the idea weaknesses represent any thread to its success
What are the financial problem that may face the idea
How to select the best idea by the end of an ideation session
Four Categories Method
The Bingo Selection
Post-it voting
The Idea Affinity Diagram
give all participants a number of votes to choose and write down their personal favourite ideas
vote by using stickers or simply using a marker to make a dot on the ideas they like
write all of the ideas which have been generated in the ideation session down on individual Post-its
Long shot
Darling
Most delightful
Most rational
Digital Prototype
Experience Prototype
Physical Prototype
Idea Selection
Now Wow How Matrix
Now
Wow
How
ideas that can be implemented immediately but which lack novelty
ideas that can be implemented and are innovative
ideas that could possibly be implemented in the future
Decide which idea to implement
Remove duplicate ideas
Criteria
Is it worth doing
Can we do it
Are we interested in doing it
Evaluate ideas
Multiple voting
The decision matrix
5 ways of Brainstorm
Get to the bottom of the stack
Office hour
Musical Chairs
The slow build
The silent circuit
Brainstorm rules
Set a time limit
Start with a problem statement
Defer judgement or criticism, including non-verbal
Encourage weird, wacky and wild ideas
Aim for quantity
Build on each others' ideas
Be visual
One conversation at a time
Braindump
Individual brainstorm
Branwriting
Brainwalking
Pitfalls to avoid
Office politics
Group think
Default to convergence
Lack of momentum
Wasting time
Going off topic
Emotional attachment
Good ideas get lost
Lack of decision-making
Excluding introverts and remote workers