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Choose the Right Innovation Method at the Right Time by Nathan Furr and…
Choose the Right Innovation
Method at the Right Time
by Nathan Furr and Jeff Dyer
Manger use different tools to create and maintain an innovation
design thinking
discovery-driven planning
lean startup
agile software
remarkable commonality
Problem
Solution
Insight
Business Model
End to End Innovation Process
They can be simple but if applied wrong can also be very costly
There Are Key activities in the Method
Savor surprises
Discover Job-to-be-Done
Prototype minimum awesome product
Validate go-to-market strategy
Innovations always begin with an insight about a potential need, solution, or business model
Understand the real problem
Don't leap to conclusions or solutions
Identify the problem
Find the best path to the solution
Minimum viable products
Minimum Awesome products
Virtual
Theoretical
4 types of prototypes
Reduce the risk by creating prototypes
Prototyping is part of the innovation process
Innovations can leverage your business
New Innovation = New Business Model
Discover a right go-to-market strategy
Innovation process is messy and non-linear
There can be similar steps in the different processes
Risk of innovation can't be eliminated but it can be reduced