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Cultivating Creativity (Creating a Creative Environment (Get Creative…
Cultivating Creativity
Pixar's Principles
Talent is rare
Recover from failures
Challenge our Assumptions
Don't prevent risk
Safe to tell the truth
A community
Nurture trusting and
respectful relationships
Tech inspires art;
Art challenges tech
Managers need to learn it's OK to walk into a meeting and be surprised
What's Creativity?
Involves Risk
Ideas from Everyone
Original
Doesn't copy off others
Creating a Creative Environment
Get Creative People
Get Big on Creative People
Bet Big on the Creatives
Give Enormous
Leeway and Support
Environment to Get
Honest Feedback
From Everyone
Peer Feedback
No Authority
Daily Reviews
Trust and Respect
Early Improvement;
Early Fixing
The team
Benefits of Early Comments
More creative
Communicate important
points to entire crew
People learn from
and inspire each other
No surprises; Finished means finished
Prevent wasted effort of spinning off in different directions
How Pixar does it
Break down walls
between disciplines
Maximize chance encounters
Publish academic research
Helps attract talent;
People are more than ideas
Participate in industry conferences
People > ideas
Improve postmortem reviews
Top 5 would do agains
Top 5 wouldn't do agains
Balance good and negative
Show with data;
Quantify neutral data
Fresh blood
Getting them to speak up
They speak at orientation about past mistakes and lessons learned
Embrace change
Open culture
Not invented here syndrome
(Internal sln > external sln)
Awe of the institution syndrome
Guided Mastery
Self-efficacy
(confidence)
Emotionally excited
Go through a process
Don't shut down people
Ideation
Brainstorm
Mash-up Different Ideas
E-storming
(Ideas from others)
Other People's Shoes
(Roleplay, Storyboard)
Idea Wall
Prototyping
Analogous Interviews
(Interview other External Perspectives)
Divergent / Silent Brainstorming
Rapid Ideation
Sketching
Observe Others
Constraints
To limit and push thinking
KILLING CREATIVITY
Groupthink
Office politics
Default to Convergence
Going off topic
No momentum
(Shared ideas don't go anywhere)
Waste Time
Too long; Fail to lead to outcomes
Exclude introverts
remote workers
Emotional attachment
to your ideas
Good ideas get lost
Stuck in Divergent
Lack of decision making
Ideation for Introverts
The Silent Circuit
Musical Chairs
Get to the Bottom
of the Post-it Stack
Write ideas 'til
you get to the bottom
Office Hours
Limit Voices
Come and Go
Prep Question in Advance
The Slow Build
Post question in Private
Like bathrooms
Creative Warm Up
Drawing in 30 Circles
Prioritization
Four Categories
Most Rational
Most Delightful
Darling
Long Shot
Bingo
Physical Prototype
Digital Prototype
Experience Prototype
Selecting Ideas
6 Hats
How Now Wow
Affinity Diagram
Prototype
To learn