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Block 2 - Competing in a global context (International Marketing (Branding…
Block 2 - Competing in a global context
International Regulation
Financial Reporting
Contingent model
Convergence
Equilibrium
IFRS
Accountability
Efficiency
Transparency
Taxation
State Aid
AntiTrust regulation
Government Grants
Pigovian Taxes
Stewardship
Common law Model/ Roman Law model
Sarbanes-Oxley Act
International Marketing
Ethics
lower income consumers/ developing countries
geographical segregation
cultural differences
Expansion
Micro environment
market size
market access
profit potential
Modes of Entry
joint ventues
global partnerships
direct/ Indirect exporting
Franchising/ Licensing
Macro environment
Trading Systems
STEEPLE Considerations
Saturated/ small domestic markets
Customer Drivers
Branding
Reputation
Equity
Physcological goodwill
Identity
Kapferers brand identity prism
Content
architecture/ naming
Packaging/ labeling
Corporate social Responsibility
is a business a moral agent?
Supply chain
International Competition
Foreign Exchange Market
supply/ demand shocks
Free market/ potential government intervention
Market equilibrium (supply and demand)
Balance of Payments
Current Account
Capital Account
Financial Account/ FDI
Applicable theory
Relative Comparative Advantage/ Specialization
Absolute Comparative Advantage
Cheaper production costs
The Diamond model
Organization Structure
Demand Conditions
The Five Forces of Competition
Subsititutes
Buyers/ Suppliers
Potential Entrants
Possible models
North American Free Trade Area (NAFTA)
European Monetary Union (EMU)
WTO (World Trade Organization)