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Brand Management Seminar 3 Story telling Tesla (seven storytelling…
Brand Management Seminar 3
Story telling
Tesla
Archetype
characters or ideas sharing similar traits
real people
fictitious people
animated people
animals
birds
product
company
ideas
seven storytelling archetypes:
Overcoming the monster
• Rags to riches
• The quest
• Voyage and return
• Comedy
• Tragedy
If you choose tragedy shoubld be more 可怜
Like all animal dies
• Rebirth
So I decide to overcoming the monster
capitain Musk
The ceo of Tesla
Monster
Monster of Globle Warming
The story
Characters
Tough
adventurous
sustainable