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Product and Market Development by Duyen-Tho Nguyen (Accounting issues in…
Product and Market Development
by Duyen-Tho Nguyen
Product and Market options:
ANSOFT matrix
New product development
Key success factors
Attention on marketing
Efficiency of development
Understand users' need
Effective use of outside technology and external communication
Seniority and authority of responsible managers
Stage of development process
Blue ocean strategy
(value innovation)
The new value curve
Emphasises creation of new, undiscovered markets through innovation
Intellectual Property
Development of new markets
New customer markets:
new segment with existing products
classified by sales channels
online customers
New geographic markets
Efficiency seeking:
low cost
Business environment:
stable
Resource related factors
Market related factors:
limited size and growth of local market
IT helps in selection stage and physical implementation
Common modes of entry into new geographic markets
Choice of entry mode depends on
:
i. Market circumstance
ii. Strategic objectives
No optimal entry mode
; organisation graduate from one entry mode to another as resource become available.
Exporting
Licensing
Franchising
Strategic alliance
Joint ventures
Foreign direct investment
Investing in greenfield operation
M&A
etc.
Other approaches
Reduction as opposed to growth
Solutions not service or product
Vertical integration
Horizontal integration
Innovation
Development of new geographic markets
Market attractiveness
Objectives of market entry
Time of entry
Accounting issues in global strategy
Incompetible IT sys
Varying biz conduct standards
Preparing multiple sets of account
Transfer pricing
Foreign exchange risk
Tax of revenue
Big data