What is Marketing?
Study and management of exchange relationships.
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Power House (Philly)
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March Madness
See it on social media
Price
Product
Place
Promotion
The NCAA Division I Men's Basketball Tournament, also known and branded as NCAA March Madness, is a single-elimination tournament played each spring in the United States, currently featuring 68 college basketball teams
Starting at $200.
As low as $40
TV, Billboards, Radio
Different states and cities
For example: Times Union Center – Albany, New York – March 19 & 21, 2020 (Host: Metro Atlantic Athletic Conference)
You can sell merchandise
New York T-shirts, hoodies, etc.
New York style food
Promotion
Social Media celebrities who are attending usually post the flyer to inform their followers that they'll be attending.
Radio Station gives out free tickets to lucky winners and, letting everyone in the city know what s going on and what celebrities will be there.
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Price: Lowest $79.00
Highest: $530.00
or free when you enter in a contest.
Pace: Wells Fargo Center
Product: Food, Drinks, Raffle tickets