What is Marketing?

Study and management of exchange relationships.

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Power House (Philly)

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March Madness

See it on social media

Price

Product

Place

Promotion

The NCAA Division I Men's Basketball Tournament, also known and branded as NCAA March Madness, is a single-elimination tournament played each spring in the United States, currently featuring 68 college basketball teams

Starting at $200.

As low as $40

TV, Billboards, Radio

Different states and cities

For example: Times Union Center – Albany, New York – March 19 & 21, 2020 (Host: Metro Atlantic Athletic Conference)

You can sell merchandise

New York T-shirts, hoodies, etc.

New York style food

Promotion

Social Media celebrities who are attending usually post the flyer to inform their followers that they'll be attending.

Radio Station gives out free tickets to lucky winners and, letting everyone in the city know what s going on and what celebrities will be there.

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Price: Lowest $79.00

Highest: $530.00

or free when you enter in a contest.

Pace: Wells Fargo Center

Product: Food, Drinks, Raffle tickets