Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter 16 - Mindmap (opportunities of e-commerce to consumers (no need to…
Chapter 16 - Mindmap
businesses are using social media marketing and viral marketing
benefits of advertising on social media networking sites
targets specific demographic groups
share product info --> viral marketing
target customers will see the adverts when they go on social media
speed in response to market changes - information can be updated regularly
cheap to use
reaches groups that are difficult to reach any other way
disadvantages of advertising on social media networking sites
alienate customers if they find the ads annoying
businesses have to pay for advertising if using pop-ups
potential customers may not use social media networks
there is a lack of control of advertising if used by others
messages may be altered or used in a bad way and forwarded on to other users, giving the business bad publicity
benefits if a business advertises on its own website
no extra cost if own website is already set up
control of advertising as it's your own site
can change adverts quickly and update pictures/prices, so on
interactive adverts can be more attractive than those in other forms of advertising media such as magazines and posters
can provide more information in adverts and link to other pages with further information and pictures
attracts funds/payments from companies that want to advertise or be associated or linked with your website
disadvantages if a business advertises on its own website
potential customers may not see the website as the page may come up in a long list of results when using a search engine such as google
relies on customers finding the website
design costs of the website may be high
opportunities of e-commerce to business
websites can be used to promote the company & products
orders can be taken over the internet and sent directly to the company warehouse for dispatch
consumers might be encouraged to purchase more products than intended by attractive and easy-to-follow websites
businesses can also easily make online purchases of supplies and materials from other businesses
selling online makes dynamic pricing much easier
opportunities of e-commerce to consumers
no need to leave the house to 'go shopping'
comparisons between prices and products or services offered can be easily made
payment by credit or debit card is very easy
consumers can now easily access products and services from businesses located abroad
consumers can buy products for prices much lower than they would be
customers can buy parts or components from manufacturers without the addition of retailers' profit margin
packaging and transport costs have fallen due to competition on the internet so it is cheaper to buy from abroad now.
threats of e-commerce to business
competitions between businesses is very high
website design must be very clear, attractive and easy to operate
transport cost per product are likely to be higher
no face-to-face contact with consumers
consumers in most countries have the legal right to reject goods brought through e-commerce
larger warehouse and efficient inventory control
not suitable for businesses that sell personal services
threats of e-commerce to consumers
need access to the internet
computer systems of weak internet connections can result in frustrated consumers
products cannot be seen, touched or tried
no face-to-face contact
many consumers are concerned about identity theft or fraudulent use of credit cards