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Beyoncé - Countdown (Cutting to the beat (In this music video we see a…
Beyoncé - Countdown
Cutting to the beat
In this music video we see a very good example of cutting to the beat with the song being called countdown, and including an instrumental, with ticking high hats and a motif of a countdown allowing the director to cut to the beat and create a music video that conveys the fun in Beyoncé's lyrics creating a very restless video that meets the song perfectly.
Cutting to the beat is when there is cut in a music vide that correlates with the music, if this is not done the video typically looks awkward or unprofessional.
Effects
One effect we see is Beyoncé in a dance studio with multiple versions of her self, this effect is created by her being filmed on a green screen and then inserting the different shots onto the screen and chroma keying the green screen out.
This effect is highly effective and we see all her different selves join in on the dance routine creating an interesting and satisfying effect.
Effects are very much a varied topic, with the effects you can use being almost infinite. Effects can come under the green screen effect as mentioned, or can reference transition effects or even special effects like CGI and explosions. Essentially an effect is alterations of what was originally filmed.
Miming & Lip Syncing
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Beyoncé performs the whole song via lip-syncing. Every shot of the video includes her performing, lip syncing to the lyrics apart from a few dancing shots but even so, most dancing shots have her lip syncing as well as dancing.
Multi-Image
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In one shot we get a scrolling effect created by multi image where the spectator views clips with large width and very small height allowing for the clips to scroll down the screen creating a media overload once more matching the song's tone and effectively adding to the songs fast paced beat.
Camera Movements
The camera stays more or less static throughout the whole video. With the only camera movements being created in post production, with a truck right on the scene in which there are multiple Beyoncé's.
It starts with a wide shot and then cuts in showing us that some of the Beyoncé's are dancing in sync and begins tracking right as more Beyoncé's begin joining in.
Camera movements gives another layer to the music video, it has a myriad of effects but the main one being the increased energy and intensity in the video,
Camera Angles
Camera angles have hidden effects that the spectator does not notice immediately without actively looking for it. They assist in telling the story to the audience. For example, high angle shots telling us the character is weak potentially in a break up song, or in a rap video, low angle shots to make the rapper look large and powerful, or low angle shots to create the same effect you see at a concert, in which you idolise the person.
For the, majority of the video the camera shot stay relatively neutral, with shots always straight on Beyoncé, but in some sequences we see close ups on Beyoncé's features with close ups on her high heels from a high angle which creates a sense of voyeurism with high heels suggesting that she is out partying or is dressed and according to Laura Mulvey's male gaze this is too serve the male audience with the low angle suggesting weakness as if a male is to protect her and the heels a sense of sexuality.
Chroma Key
A chroma key effect the use of a green screen to separate the subject from the background allowing the editor to place them wherever they want.
The chroma key effect was used in a sequence in which we see many Beyoncé's in a dance studio, in which 4 of the Beyoncé's are copies of each other performing the routine, the editor can create copies of Beyoncé by using the green screen footage and placing her multiple times in the studio.