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Competing In A Global Context (Globalisation (Customisation (Local…
Competing In A Global Context
Global Trade Environment
WTO
Trade agreements
Glocalisation
Global Needs
Local Needs
Competitive Nations
The Diamond Model
Structure and Rivalry
Factor Conditions
Demand Conditions
Supporting Industries
Competitive business
The Five Forces of competition
Industry Competitors
Buyers
Substitutes
Entrants
Suppliers
Relative Comparative advantage
Speciialism
Absolute Comparative advantage
Cheaper price
Globalisation
Ethical issues
Consumer protection
Exporting consumerism
Cheap Labour
Working conditions
CSR
Government intervention
Climate change
'People, planet and profit'
Ethical business operations
Customisation
Local Adaptation
Soical trends
Cultural trends
Unique preferences
International product
Innovation
Convergence
Conforming to global norms
Divergence
Parent culture
Crossvergence
Hybrid view
HRM
Converge or diverge?
Influences
Diets
Fashion
Business practices
Social trends
Lifestyle
Localisation
Language translation
International Marketing
Macro Environment
STEEPLE factors
Trading systems
WTO, NAFTA, EU
Micro Environment
Skills and Resources
Competition strength
Modes of Entry
Exporting indirectly
Directly Exporting
Global strategic parnterships
Franchising
Expansion Triggers
Market is too small
Customer expectations
Few Opportunities currently
Low Growth currently
Competitor Pressure
Cost reductions
Globalisation and customisation
'Think Globally, Act Locally'
Social/Cultural trends
Different characteristics
National Contexts
Advertising regulations
Branding
Name
Coined
Arbitrary
Suggestive
Descriptive
Generic
Equity
Brand Recognition
Consumption
Identity
Kapferer's Prism; Physique, Personality, Culture, Relationship, Reflection, Self-Image.
Packaging
Communication
Decision made
Reassure consumers
Recyclable
Content
The message
Connection
Value added
Opinion leaders
Role for organisations
Bargaining power
Consumer loyalty
Role for consumers
Inspiration
Consumer satisfaction
Finance
Transfer Pricing
Arms Length Principle
Market Price
Illegal mispricing
Price Establishment
Unitary Taxation
Fair System
Foreign Exchange
Supply and Demand
McBurger Index
Purchasing Power Parity
Exchange Rate fluctuations
Global Finance
Direct Investments
Imports and Exports
Transferring Capital
Currencies
Foreign Direct Investment
Global Imbalances
IFRS
Accountability
Efficiency
Transparency
Financial reporting
Liabilities
Income
Equity
Cash flows
IASM
Zonal Retail Data Systems
Customer retention
Engage with mobiles
Itemises products
Linked to till