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'Competing in a global context' (Supply chain management…
'Competing in a global context'
International marketing:the global market place
Political
Ethical issues
Own economic interest
Regulation variance interest
Modes of entry
Licensing
Global strategic partnership
Direct exporting
Joint ventures
Indirect exporting
Independent organisation
Strategic alliances
Franchising
Foreign market
Economic development
Employment level
Exchange rate
Risks
Diverse cultural preferences
Trade barriers
Tariffs
Legislative restrictions
Opportunities
lower cost
Free trade zones
Competition
Global supply chain
Foreign facilities
Production location
Distribution areas
High Cost
Market strategy
Flexible
Legal
Labour Laws
Licenses
Bonds
Global trade environment
Culture
Poor human rights
Religion
Economy
Trade deals
Increased Tariffs
Market
Competition
Politics
War
Tariffs
Legal
International agrrements
Global vision
Global information systems
Management structure
Resources
Regional sourcing
Reporting systems
International procurement and sales
Investing resource
Global suppliers
Global supply base
Innovating and branding
Trademark branding
Brands heritage
Easy recognisable
Subtle changes
Global and local branding
Flexible to adapt to marketing mix
Close consumer markets
Close consumer relationships
Flexibility to develop
Flexibility to adapt pricing strategy
Global brands
Economies of scale
International image
Innovation stream
Building a global brand
Finding and leveraging influencers
Using global frameworks with local relevance
Engaging in cultural immersion
Brand tribes
Short term
Shared passion
Network
Homogeneous consumer profile
Brand communities
Group belonging
Tradition
Rituals
Globalisation of markets
Promote employment
Convergence
Operations strategy
Inputs
Flexibility from supplier
Low cost sourcing
New supplier
Outputs
Pressure to tailor products
Risk of alienating existing customers
Religion
Transformation strategy
Complex
Extended supply chain
Foreign facilities
Skill level of staff
Increased risk
Conflicting performance activities
Pressure to specialise
Pressure to standardise
Dedicated operators
Mass customers
Managing operations internationally
Complex distribution methods (cultural)
Offshoring
Less flexible
Lower labour cost
Low cost factories
Slow transport lead time
Quality
Economic expansion
Cost effective transport
Supply chain management
Waste
Human resources
Global trade expert
Environment
Shipping (weather)
Distributors
Short lead time
Lower cost
Offshore supplier
Technology
Implementation plan
Cost of expedited delivery
Inventory management
Ethical issues of globalisation
Corporate social responsibility
Enlightened self interest
The moral argument
Differing standards of consumer protection
Differing legal regs
Less consumer protection
Exporting of consumerism and increase in homogenisation
Disposable goods (waste)
Geographical segregation of business operations
Dangerous harmful conditions
Loss of manufacturing