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Planning Business Messages (Select the Medium (Choosing the Right Medium…
Planning
Business Messages
The Three-Step Process
Completing
(25%)
Distribute
Proofread
Produce
Revise
Writing
(25%)
Compose
the Message
Adapt to
the Audience
Planning
(50%)
Analyze
Situation
Gather
Information
Select
Medium
Get Organized
Gather Information
Views of Others
Company Documents
Coworkers or Customers
Audience Input
Uncover Audience Needs
Required Information
Accurate
Pertinent
Ethical
Select the Medium
Oral
Conversations
Interviews
Speeches
Presentations
Meetings
Written
Memos
Letters
Reports
Proposals
Choosing the
Right Medium
Media Richness
Message Formality
Media Limitations
Audience Preferences
Urgency
and Cost
Sender Intentions
Visual
Communicate fast
Clarify complexity
Overcome barriers
Expedite memory
Electronic
Oral Media
Written Media
Visual Media
Outlining the Content
Alphanumeric
Decimal
Basic Message
Structure
State Main Idea
State Major Points
Provide Evidence
Choosing the Approach
Direct Approach
(Deductive)
Audience Reaction
Message Length
Message Type
Message Type
Indirect Approach
(Inductive)
Limiting Message
Scope
Length Issues
Support Points
Audience Attitude
Research Depth
Generating Creativity
Brainstorming
Journalistic Approach
Questions & & Answers
Storyteller's Tour
Mind Mapping
Defining the Main Idea
The Topic:Overall Subject of the Message
The Main Idea: Specific Statement About the Topic
Organizing
the Message
Increase Acceptance
Save Audience
Time
Boost Understanding
Promote Productivity
Analyzing
the Situation
Who is the
audience?
Profile Your Audience
Primary Members
Size and location
Composition
Knowledge Level
Expectations
Probable Reaction
What is the
purpose?
analyze
Will anything change?
Is the purpose realistic?
Is the timing right?
Is the purpose acceptable?
Define Your Purpose
General Purpose
To Inform
To Persuade
To Collaborate
Specific Purpose
Your Goals
Audience Thoughts
Audience Actions