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Chp 4&5 (Popular Research Design (Experimental Studies- test cause…
Chp 4&5
Popular Research Design
Experimental Studies- test cause-effect relationships (hypotheses) in a tightly controlled setting by separating the cause from the effect .
Field Surveys- non-experimental designs that do not control for or manipulate indepedent variables or treatments, but measure these variables and test their effects using statistical methods.
Case Research- in-depth investigation of a problem in one or more real-life settings (case sites) over an extended period of time.
Focus Group Research- bringing in a small group of subjects at one location and having them discuss a phenomenon of interest.
Action Research- complex social phenomena are best understood by introducing interventions or actions into those phenomena and observing the effects of those actions.
Ethnography- interpretive research design inspired by anthropology that emphasized the search phenomenon must be studied within the context of its culture.
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Social Science Theories
Agency Theory- Principal-agent theory- Used to explain 2 party relationships. i.e. relationship between employer and its employees. whose goals are not congruent with each other.
Planned behavior-Generalized theory of human behavior in the social psychology literature. Individual behavior represents conscious reasoned choice, and is shaped by cognitive thinking and social pressures.
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Elaboration Likelihood Model- dual-process theory of attitude formation or change in the psychology literature. (How individuals can be influenced to change their attitude toward a certain object, events, or behavior and the relative efficacy of such change strategies.