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The Family (FLC - Family life cycle
Wells and Gubar 1966 (Bachelor Stage
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The Family
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Definitions
Calhoun 2002
Social group defined in
some combination by parentage,
kinship and co-residance
Doyle 2016
Basic unit of social organisation
main focus of consumption,
tremendous influence on buying behaviour
Consumer Socialisation
Learning to be
a consumer
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Cognitive Stages
Perceptual 3-6yrs
Child decides based
on obvious attributes,
size colour etc
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Reflective
Understanding of branding and
pricing. Alert to social meanings
of brands, develop own identity