Block 2
Glocalisation #
Personalise
Cultural context
Global Trade
Competition amoung countries
Relative Compeitive Advantage
Diamond Model
5 Forces
Economic Flows
Balance of payments
Global imbalance
Foreign Direct Investment
Portfolio Investments
Multinationals
Arms-Length principle #
Mispricing
Exchange rate
Demand curve
Price Elasticity
Equailibiram
McBurger Index
Goverment intervention
Buy own currency
Increase interest rates
Financial Standards #
History
IASB
Stewardship
Savary Ordonnance
Capital market function
Industrial revolution
Imperialism
Spread from france
Taxation
Contingent model
Transparency
Accountability
Efficency
International Standards
International Marketing #
Branding
Triggers
Saturated
Small
Low-Growth
Customer drivers
Competitive forces #
Cost
Portfolio balance
Macro Enviroment
STEEPLE #
Trading Systems #
Entry
Indirect Exporting
Direct Exporting
Joint ventures
Strategic Alliances
Global strategic partnerships
Licensing
Franchising
Contract manufacturing
Management contracting
Direct investment
Globalisation vs customisation
Identity
Reputation
Internal
External
Equity
Content
Naming
4 categories brand name formulation
Legal considerations
Trademark
5 step process
Logos
Packaging
Global, international, local #
Brand tribes
Ethical issues
Consumer protection
Cultural homogenisation
Geographical segregation
Corporate Social Responsibility #
Moral Argument
Pressures
Enlightened self interest
Redesigning supply chain
Ethical Trading Initiative
Convergence #
Divergence #
Crossvergence #
Tribal clover
International operations
Supply Chain management
Outsourcing
throughput efficiency
Strategies
Home Country
Regional
Global coordinated
Multi-domestic
Offshoring - Reshoring
Domestic sourcing
Reactive international sourcing
Proactive international sourcing
Global sourcing networks
Avoidance #