Block 2
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Glocalisation #

Personalise

Cultural context

Global Trade

Competition amoung countries

Relative Compeitive Advantage

Diamond Model

5 Forces

Economic Flows

Balance of payments

Global imbalance

Foreign Direct Investment

Portfolio Investments

Multinationals

Arms-Length principle #

Mispricing

Exchange rate

Demand curve

Price Elasticity

Equailibiram

McBurger Index

Goverment intervention

Buy own currency

Increase interest rates

Financial Standards #

History

IASB

Stewardship

Savary Ordonnance

Capital market function

Industrial revolution

Imperialism

Spread from france

Taxation

Contingent model

Transparency

Accountability

Efficency

International Standards

International Marketing #

Branding

International Expansion # # # #

Triggers

Saturated

Small

Low-Growth

Customer drivers

Competitive forces #

Cost

Portfolio balance

Macro Enviroment

STEEPLE #

Trading Systems #

Entry

Indirect Exporting

Direct Exporting

Joint ventures

Strategic Alliances

Global strategic partnerships

Licensing

Franchising

Contract manufacturing

Management contracting

Direct investment

Globalisation vs customisation

Identity

Reputation

Internal

External

Equity

Content

Naming

4 categories brand name formulation

Legal considerations

Trademark

5 step process

Logos

Packaging

Global, international, local #

Brand tribes

Ethical issues

Consumer protection

Cultural homogenisation

Geographical segregation

Corporate Social Responsibility #

Moral Argument

Pressures

Enlightened self interest

Redesigning supply chain

Ethical Trading Initiative

Brand image

Global

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Convergence #

Divergence #

Crossvergence #

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Tribal clover

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International operations

Supply Chain management

Outsourcing

throughput efficiency

Strategies

Home Country

Regional

Global coordinated

Multi-domestic

Offshoring - Reshoring

Domestic sourcing

Reactive international sourcing

Proactive international sourcing

Global sourcing networks

Avoidance #