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The professional product owner (Strategy (Value: means money for the…
The professional product owner
Strategy
Value: means money for the company & happiness for the client. delivering = value
Value metrics
Attention points to measure
Efficiency according to your needs, not the other's practices
Vision to be clear to everybody
Incenvite to be value based, non corruptible
Metric types
Delivery metrics:operational efficiency
Owner metrics: business/value efficiency
Evidence-based management key value areas
Current value
Revenue per employee
Product cost ratio
Employee satisfaction
Customer satisfaction: net promoter score see p 72
Time-to-market
Release frequency: see the chart p.74
Release stabilisation: as short as possible
Cycle time = development + release stabilisation (Lead time from the customer asking to product being delivered)
On-product index: Time developers work on the same initiative. switching brings delay and dissatisfaction
Ability to innovate
Installed version index: How many of the customers are at the latest version: High absorbtion cost (time to install, new HW, training, data migration, pilot) hinders
Usage index: which features used and HOW? see p 79
Innovation rate: attention to technical depth. caused by non-automated tests and bad code quality. This blocks innovation. See p 82
Defects
Measuring KVMs
Track metrics: spider or scoreboard style
Where your money goes (ROI): innovation rate, on-product index, usage index, installed version index
Negative value see p. 88
visible: buggy software, down time, low performance
invisible: feature not being used
Value neutrality: challenge your metrics not to be corrupted (Cobra effect)
Vision
Validation:validate value hypothesis with feedback
Feedback sources
stakeholder feedback
Engage: implement stakeholders feedback to the process
Correcting course: give space to corrections by showing the product as much as possible
Create accountability with transparency
marketplace feedback: market response is the final validation
minimum value product validation
Technical: is it technically feasible?
Market: are they willing to pay? Go fast and see. attention to sunk costs
Kano: Basic, performance and excitement features must be present in an MVP
MVP types
Promotional: UI mock-ups, videos, viral campaigns
mining MVP: survey, PoC, disposible data collection methods
Landing page
Wizard of OZ: feels functioning to user, handcrafted in reality
Single feature MVP: Release a function and experiment
Pivot or persevere approach see p 107
SCRUM
Empericism