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Block 2: Competing in a global context (Global Context (Organisational…
Block 2: Competing in a global context
Global Context
'knowing' your business context
potential customers and competition
Socio-political context
Guides decision making
Key to success
Local and global contexts
Organisational contexts
Business functions
external
internal
Analysis
STEEPLE
PESTLE
Fundamental to innovation
Innovation
Globalisation
Technological advances
Improved communication
Transportation
Global Trade Environment
Developments in ICT & social networks
Suppliers
Competition
Comparative advantage
Relative (Guillen)
Absolute (Smith)
Competitive environment
'Five forces model' of competition (Porter)
Global Economy
global trade
International Operations