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Competing in a global context (triggers for international expansion…
Competing in a global context
The Global Trade Environment
Absolute comparative adventage
if a country can supply a good at a cheaper price than another then it is better then that latter
Relative comparative advantage
if a country specialises in the production of a good with a relative comparative advantage
Globalisation
convergence
coalesce around popluar and effective ideas
divergence
where instituteions contravene their global norms
innovation
triggers for international expansion
saturated domestic markets
small domestic markets
Low-growth domestic markets
Customer drivers
Competitive forces
cost factors
portfolio balance
the macro environment
trading systems
socio-cultural considerations
technological considerations
economic coniderations
political and legal considerations
the micro environment
market size ad growth rate
competition
costs of serving the market
profit potential
market access