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Key Aspects (Consumption, consumer culture and consumer society (Styles of…
Key Aspects
Consumption, consumer culture and consumer society
Facts
Consumption means satisfying needs. Also spending tangible and intangible values that are ventured to meet some demand, whether real or fake
A need seems compulsory for existence because when a need is fulfilled it provides pleasure, and otherwise it gives pain
Consumption emerged among human beings as natural and simple; however, as time went by consumption moved away from the satisfaction of needs and gained a structure that defines social status.
Styles of Consumption
Conspicuous Consumption; The most important issue in this concept is that consumerism shows financial power, status, and class in the society while making others jealous.
Symbolic Consumption; Comprises of evaluation of products based on their symbolic values, purchase and consumption.
Addictive Consumption; Means to be addicted to products or services as psychological or physiological dependence, such as alcohol, drug, nicotine...etc.
Compulsive Consumption; points out a kind of repeating and over-consumption that occurs due to anxiety, depression and boredom of consumers.
Sacred Consumption; The distinctive feature of sacred consumption is to contain products and services which are served with some degree of respect and awe.
Consumer Culture
Taylor in 1881, who defined culture as a "complex whole which includes knowledge, beliefs, arts, morals and law, customs and any other capabilities and habits acquired by man as a member of society"
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The boundaries between cultures are blurring and people are more than ever exposed to a variety of prominent cultural elements through human mobility and mass media.
Consumer Society
Baudrillard; the entire society is organized around the consumption and display of commodities through which individuals gain prestige, identity, and standing.
Then the Industrial Revolution drastically transformed production. Production levels in England soared significantly. In the early 19th century about two-thirds of the increased output was sold to other countries around the world.
Consumer Culture: History, Theory and Politics
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Analisys
Scitovsky should also be mentioned here, although it remains at the margin of prevailing wisdom
Becker need to relocate economic actors in their society and culture, recognizing that tastes are important for consumption and cannot simply be left outside of economic modelling.
Simmel; fashion is also a metaphor for the allure that the new exerts on the modern subject in general, and on the bourgeoisie and the middle classes in particular
Malthus's hypothesis: Production depends on the ex- istence of effective demand which enables the producer to cover the cost of production plus profit.
In sum...
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The meaning of objects; they are socially structured by material culture and a variety of domestic and commercial environ- ments