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Why are orders subpar? (Reserve group is not performing as well (Users are…
Why are orders subpar?
Reserve group is not performing as well
Reserve group is not aware of the offers
are all 3 reserve groups behaving as expected?
Reserve1.5 is perfoming really well. But reserve2 is not performing like reserve1.5
All groups are not email native (Ex: Reserve1 Vs Reserve1.5)
PN
Paid
Spay/members
Email
PZN
Users are aware but not buying
product issue
What is unique feature of the S20/+/ultra
is 5G only limited to a few markets?
Are camera enthusiasts the only people purchasing phones
How does the phone compare for switcher groups?
Standard demographic attributes, gender, age, zip
lack of need to upgrade?
offer issue
Trade-in values are not enough to push to purchase
reserve promo value does not matter to the user
users are unable to finance their purchase
users are aware, but not interested in the channel
are there better carrier offers?
what are the BBY, and other channel sales looking like?
trade-in process is too teious
external factors
Normal group is not performing as well
awareness
Spay/members
PN
Paid
Email
aware but not interested
channel preference issues
what are the BBY, and other channel sales looking like?
are there better carrier offers?
product is not interesting
The phone is expensive
Trade-in values are not enough to push to purchase
reserve promo value does not matter to the user
users are unable to finance their purchase
the phone is not interesting
What is unique feature of the S20/+/ultra
is 5G only limited to a few markets?
Are camera enthusiasts the only people purchasing phones
How does the phone compare for switcher groups?
Standard demographic attributes, gender, age, zip
GS10 benchmark: 19%,
overall:8%
res1.5: 29%
res2:13%
res1:2%
OR GS10 bechamark: 62%
overall: 50%