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Global Marketing (Ethics (Health (Meat & Dairy (Misleading adverts…
Global Marketing
Ethics
Health
Cigarettes & Alcohol
Advertising regulations
Different cultures
Meat & Dairy
Misleading adverts
research funded by the industry to mislead consumers
WHO - Carcinogen
Lots of research on health implications from meat consumption
They do not have to convince consumers
Evironment
greenwashing
Consumers from different cultures do not care about environment
companies that promote environmental awareness struggle in some countries e.g. Patagonia
Increase in corporate social responsibilty
Makes it difficult to determine what brands are really green
Globalisation
How integrated the markets are
Before having to declare how much money you bring out of the country
Everything went electronic
Recession started in US and hit ireland bad
Corona virus hits and interest rates drop
Entire countries shut down
Our markets are so integrated that one event can effect numerous economies within minutes
The benifits of globalisation are often talked about but not the consequesces
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