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Personality (Typography (font selection (heading, subtitle, body),…
Personality
Typography
Character Styles
Fonts that work together
context
negative tone
right information
grammar
font selection
heading
subtitle
body
spacing
size
position
kerning
alignment
orphans
Layout
Visual Hierarchy
Types of images to use
Space (white or negative)
how it is used
framing elements
contrasts
size
relationship
contrast
indesign
process
file size
interactive
animation
rgb vs cmyk
raster and vectors
staying in the box
Images
Caption
Stock images
Brand
identity
representation
telling stories
cropping
Resolution
Consistency
Simple
Dominance and secondary
colour and hues
typeface
brand
visual identity
patterns
style and tone of content
Color Palette
Mood Board
dominant & secondary
color theory
Analogues
Complimentary
Triadic
monochromatic
Pastels
reference Image
Understanding
instructions