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WINE FOR BEER DRINKERS (Story of being made (Made with beer processes?,…
WINE FOR BEER DRINKERS
Story of being made
Made with beer processes?
Take some element of beer making into wine making
Fertilised with ?
Packaging
Beer Packaging Characteristics
Aluminium
Can we have a peel off foil?
Ring Pulls
Can top be a ring pull instead of a cork?
Bold Graphics
SImple, no bullshit + modern
6 Packs
How is it served?
On Tap?
Do we do custom glasses?
How is it advertised?
Types of Beer
IPA
Pale Ale
Call it WIPA (Wine for IPA Drinkers)
Names
Bene & Wier
Anagram?
Weerbine
Insight
People want to drink wine but have had bad experiences and get confused in stores...
People associate unclassiness with beer drinkers vs wine drinkers