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Summary of Block 3 & 4 Strategy competitive advantage (Business…
Summary of Block 3 & 4
Strategy
competitive advantage
Block 3
Generic Business Strategies
Sources of competitive advantage
Focus
Differentiation
Cost
Differentiation
Cost Leadership
Competitive Scope
Broad
Niche
Cost of generic strategies
Differentiator
Costs > average competitors
Cost leader
Proximity
Charge < competitors
Parity
charge same as competitors
Sources of cost advantage
Economies of Learning
Economies of Scale
Production Techniques
Product Design
Capacity utilisation
Input costs
Residual efficiency
Risks
Cost Leader
Potentially unsustainable
Others copy
STEEPLE changes
Focused competitors target broad
Perceived low quality
Lower specifications/services offered
Differentiator
Block 4
Corporate Strategy
How to Grow
Ally
DIY
Buy
Ways to Grow
Product Diversification
Internationalisation
CPA to and from emerging markets
Integration
Horizontal
Vertical
CPA
Emerging Markets
External Political Environment
STEEPLE FACTORS
Geopolitical dynamics
RBV of CPA
Build in CPA resources/capabilities
Strategies
Reactive
Accellerated
Reconfigure
Low profile
Anticipation
Pro-active
Financial
Constituency-building
Information
Business Models
Solution
Match Making
Product
Multisided
Design
Business model canvas
Value proposition canvas