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Target Audience and product (Legalities and requirements of the product…
Target Audience and product
peak of their career
Ages when people get married and start a family
Web based- online video
Up to 5 minutes long, think about how long someone this age would want to watch a video for (1:30 minutes??)
Simple video - basic visuals such as pie charts and demographics (animated)
Not chocked full of information but still educational (in a positive way)
Very busy lives ( simple ways to make changes in their lives for the better)
Access to platforms- phone (quick and easy), social media, facebook, twitter
51% of all Facebook users are between the ages of 25 and 40
53% of all twitter users are between the ages of 25 and 40
Quick, easy, on the go, as people will likely either be commuting to and from work or picking up children
between 25-40 years old
Similar competition
Change4life
Clay-mation visuals
Under one minute info videos
Seems both child and parent targeted, but mainly child due to the style in which it is presented and the voice over being a child
My Fitness Pal
Fitplan
Legalities and requirements of the product
No copyrighted entities can be within the video such as music or visuals
Include statistics and facts- no opinions as it is informational
Must be appropriate to the age range
Information within the video must be shown to the audience in a positive and proactively- show the audience how to fit the new information into their busy schedule.