Background colors (Light Blue (Intro/Solutions/Statistics), Light Pink/Red…
The story follows the lion
Stamford Lion (Pathos, familiar face of Stamford)
Use of Transitions and Actions
Different transitions make the video more interesting and thus more impactful
Transitions are: Flip, Cube, Move in, Wipe, Push, Confeti, Grid, Swoosh
Actions are: Move in, Dissolve, Flip, Drop, Move, Pop, Fly in, Anvil, Typewriter.
: Text says "Dear Stamford Lions", addressing the target audience, background color is light blue, image of a Stamford Lion
Addressing the issue:
Text says "Have you ever heard of SINGLE-USE PLASTIC" (aligned) , background color is blue, no images or drawings.
Explaining what single-use plastic is
: Text says "They are made to be used once then thrown away", background color is red, stamford lion throwing the recycle symbol into a trash can
Relating the Problem to SAIS
: Text says "Most of our cafeteria products are single-use", background color is red, stamford lion standing between the cafeteria refrigerators (which are full of plastic bottles) with question marks above its head.
Explaining the problem (in SAIS)
: Text says "only 0.3 of SAIS bottles are recycled", background is red, 0.3 extends and shrinks into a recycle bin, "only" is underlined.
2 more items...
Calling fo Change
: Text says "Don't worry, we can change it!" (addressing the students of SAIS), background color is yellow, between the two parts of the sentence is a lion surrounded by the recycle sign.
Explaining the problem (in SAIS) continued
: Text says "While the other 2/3 end up in the trash", background color is red, multiple trash cans made up of the word "trash" (typography)