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BLOCK 2 (Competing in a global context) (Session 2 (The diamond model…
BLOCK 2
(Competing in a global context)
Session 4
Supply chain management
Vertically integrated
Outsourcing
Efficiency
suppliers relationships
Defining
Session 2
The global trade environment
Countries
Challenges
The effect of globalisation
The diamond model
Structure of firms and rivalry
Demand conditions
Factor conditions
Related and supporting industries
The five forces of competition
Threats of substitutes
Bargaining power of buyers
Bargaining power of suppliers
Threats of new entrants
Session 1
Giving context to your ideas
Discovering
The importance
Localising
Session 3
International operations
Offshoring and re-shoring
Strategies
Implications
Services
Session 5
Economic and financial flows in a globalised world
Economic and financial flows
Global imbalances
The role of international financial institutions
The role of multinationals
Session 7
Fundamentals of international financial reporting
Different rules
IFRS standards
Regulation evolved
Session 8
City leadership and business opportunities
Elements
Framework
Understanding city leadership
Session 9
Does globalisation allow convergence or divergence
The shrinking world of organisations
Innovation and comparison
The emergence of 'global culture'
Convergence or divergence
Session 10
Alternative perspectives to global innovation
Global knowledge and local needs
Crossvergence
The expanding organisational environment
Session 11
Employee relations and globalisation
The transition from employee relations to HRM
The international labour market
An overview of employee relations
Session 12
HRM in a global context
The role of HRM
Progress or race to the bottom
Stakeholders and globalisation
Session 13
International marketing in a global context
Global marketplace
Entering and operating
Micro environment factors
Suppliers
Marketing intermediaries
The company
Customers
Competitiors
Publics
Macro environment factors
Demographic forces
Economic forces
Socio-cultural forces
Technological forces
Ecological forces
Political forces
Globalisation versus customisation
STEEPLE
Economic
Environmental
Technological
Political
Social
Legal
Ethical factors
Session 14
Introduction to branding
Defining
Naming
Equity
Identity
Reputation
Session 15
Branding in a global context
Marketing strategies
Global positional marketing
Session 6
Tax considerations and exchange rates
Exchange rates issues for business
Tax rates and multinationals corporations
Session 16
Marketing and ethics in a global context
Ethical issues for marketing,consumers, and workers
Compatibility issues
Globalisation and cooperate social responsibility