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Start - 18 Months (Marketing (Social media (Facebook, Twitter, Blog,…
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0 - 3 Months KPI
Marketing
Website
Analytics
- Qualified leads per month
- Cost per lead generated
- Cost per conversion by channel
- Average time of conversion
- Monthly website traffic
- Visits per channel
- Average time on page Click-through rate on web pages
- Pages per visit
- Conversion rate for call-to-action content
- Keywords in top 10
- Volume of traffic from video content
- Leads & conversions from paid advertising
- Traffic from social media
- Number of leads from social media
- Number of conversions from social media
- Social media ROI
- Number of monthly blog visits
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Finance
- Net Profit Margin
- Working capital
- Current accounts payable
- Accounts payable turnover
- Accounts receivable turnover
EBITDA*
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3-6 Months KPI
Marketing
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Website
Analytics
- Qualified leads per month
- Cost per lead generated
- Cost per conversion by channel
- Average time of conversion
- Monthly website traffic
- Visits per channel
- Average time on page Click-through rate on web pages
- Pages per visit
- Conversion rate for call-to-action content
- Keywords in top 10
- Volume of traffic from video content
- Leads & conversions from paid advertising
- Traffic from social media
- Number of leads from social media
- Number of conversions from social media
- Social media ROI
- Number of monthly blog visits
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Finance
- Net Profit Margin
- Working capital
- Current accounts payable
- Accounts payable turnover
- Accounts receivable turnover**
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