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BLOCK 2: COMPETING IN A GLOBAL CONTEXT (Globalisation (Offshoring & Re…
BLOCK 2: COMPETING IN A GLOBAL CONTEXT
Global Trade Environment
Competition
Among business organisations
Five forces model
Directindustry competitors
Suppliers
Buyers
Potential entrants
Substitutegoods and/or services
Relative comparative advantage
Absolute comparative advantage
Among countries
Diamond model
Demand conditions
Related and supporting industries
Factor conditions
Structure of firms and rivalry
Globalisation
Offshoring & Re-shoring
Reactive international sourcing
Proactive international sourcing
Domestic sourcing
Global sourcing networks
Int. operations strategies
Multi-domestic operations
Regional operations
Home country operations with exports
Global coordinated operations
Outsourcing
The Barnes outsourcing matrix
Convergence & Divergence & Crossvergence
HRM
Ethical issues
Standards of consumer protection
lower-income consumers
Geographical segregation
Consumerism & homogenisation
(CSR)
Moral argument
Pressures on corporations to demonstrate CSR
Enlightened self-interest
Financial
Economic & Financial flows
Balance of payments
Global imbalances
Foreign direct investments
Portofolio investments
Tax rules and exchange rates
Tax competition
Tax avoidance
Base Erosion and Profit Shifting
Reporting
IFRS standards
Transparency
Accountability
Efficiency
Accounting regulations
Jurisdictions & contingent model
City Leadership
Forms
Political
Managerial
Civic
Business
Elements
Structures
Processes
Actors
Int. Marketing
The Global Market Place
Macro environment
Technological
Socio-Cultural
Economic
Political & Legal
Ethical
Trading systems
Micro environment
Costs
Profit potential
Competition
Market access
Size & growth rate
Skills
Resources
Product adaptation
Competitive advantage
Entering & operating in int. markets
Direct exporting
Joint ventures
Indirect exporting
Strategicalliances
Global strategicpartnerships
Licensing
Franchising
Contractmanufacturing
Management contracting
Directinvestment
Market segments
Premium segment
Middle-market segment
Low-end segments
STEEPLE
SWOT analysis
Branding
'Idea embodied in products, services, places and/or experience' (Kapferer,2012, p.10).
.
Kapferer’s brand identity prism
Identity
Reputation
Name
Equity
Content