Social Media Influencer (SMI) in Teenagers (SMI like Youtubers influence…
Social Media Influencer (SMI) in Teenagers
they shape consumption culture
They are significant in sharing new knowledge through the display of food tasting experience
they create "must-do" benchmark for users
they use hashtags that are meant for teens
An influencer is defined as a user who has the established credibility in a particular industry .
possesses the ability to persuade or ‘influence’ others by utilising their authenticity and reach across a significant number of people.
spend a majority of their time looking into the picture perfect lives of such individuals
Hobbies become non-existent
self-development gets hampered
mind is tuned to spending hours in front of the screen.
lead to a life of comparison.
form a construct of what constitutes the “appropriate” or the “accepted” form of lifestyle
leads to depression
complete lack of communication skills due to a cut off from the real world (Gordon, 2018)
go in self-doubt about their looks when they see celebrities who they think of to be ‘perfect’ being poorly trolled on social media for their appearance (Meikel, 2013)
loss of individuality and self-worth
putting out false information
shared too much
SMI like Youtubers influence teens a lot
teens become addicted to their video
Teens know their voices being heard through SMI
teens become active in social media and dare to communicate to strangers
Youtube influencers affect viewers attitudes and behavior based on the
influencers actions and behavior, and their overall mental health( Mishra, P., &
They may lead teens become stalke
Influencers can have huge impact on what teens want to look like, do and what they talk about with each other.
[Media influence on teenagers: social media, movies, YouTube and apps]
interest in major social and political issues
Health and lifestyle
Preventing youth depression and suicide
encouraging healthy eating
Healthy life style
added pressure to adapt in ways that may not be a good fit for many reasons
Clothes or devices may cost more than what parents can afford
Behaviors and values may conflict with the ones parents want to support
Styles may not match the teen’s likes or preferences
Desired behaviors may not match the teen’s own personality