When analyzing the product in the following strand of this criterion (strand 3), it is required to create an analysis of existing products. This is beneficial as it acts as the core to creating a successful product. In this analysis, the PNI acts as the core or backbone, where the ACESSFM is used to support the analysis. By analysing and finding specific details about the positive factors of the given product, I will be able to gain a sufficient understanding and insight about various components or design ideas that could be included and referenced when creating the design ideas in Criterion B. As a result, I will be able to clearly see what features could be added to the product that could appeal to the target audience. This could depend mainly on aesthetics (discussed in strand 1) as the product is required to be visually appealing and fully functional to meet the needs of the target audience (15-18) Discussing positive aspects of 4 different products is 4 different perspectives and several ideas that could be implemented within my own design. Likewise, this could also apply for the negative features of the product, where analysing several negatives of the given products, it is more likely that I will ensure not to include or consider these features when creating my own design, thereby enhancing its chances of appealing to the target audience. Developing a range of improvements for the negative factors of these products ensures that I can obtain a deeper understanding and analysis for the creation of my own product. This understanding is crucial for the construction of the product which is why is should be presented as the first priority of research.