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Block 2: 'Competing in a global context' D1E0A84A-6776-4097-BD45…
Block 2: 'Competing in a global context'
Glocalisation/English
Global Players
Cultural Cannibalism.
Innovation
Divergence
Create a USP
Local Culture and Globalisation
Cross Vergence
New product impact on market
Market feedback increases innovation
Convergence
Best practice
costs, streamling processes
Globalisation - CSR
Debates
Accomplishing
CRS
Globalisation - Ethical issues
Consumerism and cultural homogenisation
Targeting lower-income consumers
Standards of consumer protection
Geographical segregation
International marketing
Internal
The micro environment
customers
international
reseller
business
government
consumer
competitors
direct
new entrants
substitutes
suppliers
resources
raw materials
components
relationship
cost
imbalance
disruptions
marketing iintermediaires
selling
retailers
distributing
good and services
promoting
advertising
External
The macro environment
economic
life style
stimulate innovation
expenditure
environmental
recycling componants
fuel effecticently
safety
technological
strategic windows
predict applications
political
government parties
memebership
trading
legal
regulation
legalisation
ethical
ethical issues
standards
values
decisions
social
unheathly
pressures
lack of awareness
Global Trade Environment
Indentify
global economy
goods
services
labour
money
information
technologies
communication
Trading factors
The diamond model 'Michael Porter' (1990)
Related and supporting industries
Demand conditions
Structure of
firms and rivalry
Factor conditions
Relative comparative advantage 'David Ricardo'
absolute comparative advantage 'Adam Smith'
The five forces 'Porter' (1980)
Substitute goods and services
Entracts
Patential
Buyers
Suppliers
Direct industry
The foreign exchange market
Shifts in demand
Shifts in supply
Equilibrium
Exchange rates
Supply
Government intervention
Demand
Economic and financial flows
Balance of payments
Foreign direct investments
Branding
Brand
The role of brands for consumers
Architecture and naming
The role of brands for organisations
Packaging and labelling
Key concepts
reputation
identity
equity
content
Definition
Brand innovation
Global and local branding
Tribes and communities
Innovation
Critical reflections
IFRS
Standards
Development
Adoption
Profiles
Content
Show
Vision
Framework
IAS Standards
IFRS for SMEs Standard
Jurisdiction
Accounting change
Regulation
Financial reporting objectives
Events
Financial regulation
Imperialism
Taxation
Borrowed finery
Investors information
National economy
Stewardship
Transfer Pricing
Arm’s-length principle
Traditional approaches
Alternative approaches
