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17.0 Media Plan (Current (Active players as of 12/5/2019) (Wave 1: 3/18-…
17.0 Media Plan
Current
(Active players as of 12/5/2019)
Wave 1: 3/18- 3/24
Objective: 17.0 Pre-purchase announce
KPI: Awareness, Purchase
Get The Mega Bundle
New Class and join to the DH
Wave 2: 3/25-3/30
Objective: Sustain
KPI: Purchase
Packs, Card Back & More
New Class feature (new combo or cool cards)
Wave 3: 3/31-4/7
Objective: Last Push and announce
Prologue to sustain the volume
KPI: Purchase and Click
3/31-4/7 Pre-purchase Last Chance to get Legendary and more card packs
4/3-4/7 Play Prologue Now to Unlock The New Demon Hunter Class + A Free Deck (30 Cards)
Recent Churned
(Players churned after RR)
Wave 1 :3/18-3/24
Objective: 17.0 Pre-purchase announce
KPI: Awareness, Purchase
Receive free legendary: Kael'thas
Wave 3: 3/31-4/7
Objective: Last Push and announce Prologue
KPI: Purchase and click
Player churned less than 4 months:
3/31-4/7 Pre-purchase Last Chance to get Legendary and more card packs
4/3-4/7 Play Prologue Now to Unlock The New Demon Hunter Class + A Free Deck (30 Cards)
Player churned more than 4 months:
3/31-4/7
Get your Free Deck!
Long-Term Chrned
(Players churned before RR)
Wave3: 4/3-4/7
Objective: Winback with free decks and Kael'thas
KPI: Click
Get Your Free Deck and Free Kael'thas