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Globalisation & CSR (CSR (NGO's, media and campaign group - role…
Globalisation & CSR
CSR
definition
responsibility for conduct & impact of business activities
three main perspectives
the moral argument
is it the right thing to do
expectations and pressures
enlightened self-interest
benefits of engaging with CSR
downgraded to SCR
Strategic corporate responsibility
mere market opportunity to achieve competitive advantage
some countries do not want companies to PR their CSR activities to consumers
instead, they want this presented to them by staff, i.e. credible third parties
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collaborative approach
customers
government
corporations
helps to stay focused
NGO's, media and campaign group - role
monitor corporations' activities
sharing unethical behaviour
Ethical Trading Initiative (ETI)
company alliance, trade unions and NGOs
Int. Labour Org - UN intiative
UNs 'Agenda 2030'
Can a corporation be regarded as a moral agent?
important
can corporations be held morally responsible
considerations
intentional
attributed to internal decision making process
hierarchy & power
Nature of CSR & corporations' responsibilities
nature
extent to which CSR is discretionary
can be viewed as triple bottom line
profit/ economical
social
environmental
aka 3P's - people, planet, profit
other responsibilites
profit
legal
ethical
shift from distribution of profits to how profits are generated & ethical issues at the core of a business
climate change impacts the poorest nations but impacts everyone, therefore needs cooperation across the world to solve
globalisation
global businesses
higher connection between developed and developing countries
more important that MNCs take responsibility for its ops
Accomplishing CSR
3 different ways to accomplish CSR
via a market system i.e. focusing on being profitable
limitations
reliance on market forces to eliminate businesses who are not responsible
relying on consumers ability to discriminate in their purchasing decision making
customers have limited knowledge or accurate info
CSR not primary factor in decision making process
materialistic attitude is dominating consumers buying behaviour
large gap between ethical purchase intentions & actual behaviour
possible solution
changes to
dominate social paradigm
required
changes to beliefs, values, institutions and groups
government intervention
legal and political compliance
solutions
government collaboration globally
e.g. bans on harmful chemicals & int. labour standards
varying levels of engagement attributed to the interests of a specific country
sole management of CSR by corporations
limitations similar to consumer reliance & differing interests
size and power of MNCs also concerning
regional variations on who has responsibility - parent or child?
can be influenced by
history
culture
religion
economy
political environment