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Empathy mapping (how to understand users? (Netnography: leverage the power…
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what it helps in
Remove bias from our designs and align the team on a single, shared understanding of the user
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Insight
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what an insight is NOT
‘Insight’ has become a horribly misused word, much in the same vein as ‘brand,’ ‘strategy’ and ‘innovation’ have become misused words.
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