Please enable JavaScript.
Coggle requires JavaScript to display documents.
Competing in a global context (Global Trade Environment (IFRS Standards #,…
Competing in a global context
Global Trade Environment
Economic and Financial Flows
Balance of Payments
The current account
The capital account
The financial account
Foreign Direct Investments
Transfer Pricing
Arm's Length Principle
Unitary taxation with profit apportionment
Exchange Rate
#
#
The Foreign Exchange Market
The McBurger Index
Government intervention in the foreign currency markets
IFRS Standards
#
IFRS Profiles
IFRS 1: 1st Time adoption
IFRS 2: Share based payment
IFRS 3: Business combinations
IFRS 4: Insurance Contracts
IFRS 5: Non-current assets
IFRS 7: Financial Instruments, disclosures
IFRS 8 - Operating segments
Contingent model of accounting change
#
#
#
IASB
Zonal Retail Data systems
Porter :- The Diamond Model
#
Structure of firms and rivalry
Demand Conditions
Related and supporting industries
Factor Conditions
Porter :- 5 forces of competition
#
Suppliers
Substitutes
Buyers
Potential entrants
Industry competitors
International Marketing
The Global Marketplace
Triggers for International expansion
Saturated domestic markets
Small domestic markets
Low-growth domestic markets
Customer Drivers
Competitive forces
Cost factors
Portfolio balance
The Micro environment
Market attractiveness
the markets size and growth rate
#
competition
#
costs of serving the market
profit potential
market access
Organisations capabilities
Skills
Resources
Product adaptation
Competitive advantage
The Macro Environment
Trading Systems
#
WTO
EU
NAFTA
UNASUR
Socio-cultural considerations
#
Technological considerations
Economic considerations
economic development
income distribution
employment level
Exchange rate differences and stability
transport and communications infrastructures
Political and legal considerations
#
Entering and Operating
Modes of entry
#
Indirect exporting
Direct exporting
Joint Ventures
Strategic alliances
Global strategic partnership
Licensing
Franchising
Contract manufacturing
Management contracting
Direct investment
Globalisation versus customisation
Continuum from standardisation to adaption
#
Premium Segement
Middle-market segment
Low-end segment
Censorship Concessions
Branding
#
Introduction into Branding
Defining a brand
Kapferer's brand identity prism
#
#
Physique
Personality
Culture
Relationship
Reflection
Self - Image
Brand Identity
Brand Reputation
Brand Content
Role of Brands for consumers
#
act as cues to information about products
Facilitate consumers decision-making
#
inspire trust
reduce perceived risk of a purchase
Communicate brand associations
Stimulate emotion
Role of Brands for Organisations
#
#
Guarantee future income
Enable Premium Pricing
Deter market entry from competition
Facilitate own entry
increase bargaining power with distributers
Command Royalties through licencing
Act as a communication device to consumers
Brand architecture and naming
Brand name spectrum
Company as a brand name
Strong company endorsement
Weak Company endorsement
Individual brand name
5 classifications by Kohli (2005)
Coined
Arbitrary
Suggestive
Descriptive
Generic
Brand naming process
#
Specifying the objectives of branding
Creation of candidate brand name
Evaluation of candidate brand name
Choice of brand name
Trademark registration
Packaging and Labelling
Logos
Branding in a global context
#
#
#
Global and Local branding
Brand tribes and communities
Global and Local Branding
#
#
Global Brands
Use the same marketing mix across all countries marketed in
International brands
#
Use some of the marketing mix across the countries they marketed
Local Brands
Marketed in only a single country
Brand tribes and brand communities
Tribal Clover Model
Tribe manifestations
The Gatherings
The Trend
The Places
The Day to day practice
Tribal roles
Participants
Sympathisers
Adherents or devotees
Practicioners
Typology of brand communities
Ethical Issues
Corporate Social Responsibility (CSR)
Is it the right thing for corporations to do?
Is it expected of corporations?
Is it in the corporatioins interests?
Defining standards
#
Consumerism
Cultural homogenisation
#
#
Targeting
#
Targeting lower-income consumers in developing countries
Geographical segregation
Greater corporate accountability
Murphy and Laczniak's seven essential basic perspectives
Differing standards of consumer protection
Crane and Matten:- Regional differences in approaches in business ethics
#