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Market Entry Strategies (Turnkey Projects (Built from the Ground Up (Ready…
Market Entry Strategies
Licensing
Transfer of rights
Marketing
Production
Useful in Large Market
Franchising
Rapid Market Expansion
Repeatable Business Model
Unique
Brand Recognition
North American
Create Possible Competition
Buying a Company
Current Market Share
Competetion
Government Regulation
Expensive
Due Dilliegence
Established Customer Base
Joint Ventures
1+1=3
3rd Interdependently Managed Company
2 Companies
Geographic
Product
Shared
Risk
Profit
Turnkey Projects
Architecture
Construction
Environmental Consulting
Engineering
Built from the Ground Up
Ready to go
Client- Governement
Financed by World Bank(may be)
Elimination of Risk
Piggybacking
Reduced Risk
Unique Product/Service
Reduced Cost
Others Market your Product
Direct Exporting
Sell Directly into Market
Sales Program
Agents and Distributors
Own Resources
Partnering
May be Necessary
Culture
Business
Social
Simple Co-Marketing
Sophisticated Strategic Alliance
Manufacturing
Local