Please enable JavaScript.

Coggle requires JavaScript to display documents.

The Global Marketplace (Triggers for international expansion x 7 (Ref.…

- - - - R&D
      - production
      - marketing
      - finances - costs
      - reputation
- - - - Trading systems
        
        individual g'ments or trading blocs
        
        control trade
        
        protect domestic firms by controlling trade
        
        seek revenues from a number of sources
        
        impose tariffs
        
        set import quotas
        
        controlling currency exchange
        
        impose regulations which prohibited or place restrictions on foreign companies
        
        WTO, EU
        
        encourage trade across nations
      - Social-cultural
        
        language, history, religion important
        
        easier to start with countries geographically closer or who are similar socially & culturally
      - Technology
        
        viability affected by level of technological developments in country
        
        impact efficiencies and coordination
      - Economy
        
        economic developments
        
        income distribution
        
        employment levels
        
        FX differences & stability
        
        Transport & comms infrastructure
      - Political & Legal
        
        political stability
        
        regulation levels
        
        attitude towards national trading
      - Ethical
        
        rapid comms means news travels faster
        
        in developing nations this is especially important as it can damage reputation
        
        subcontracting often involves child labour + Sweat shop style working conditions, + pollution and less H&S
- - - - existing or need to buy
    - - sufficient to serve market to compete
    - - can product be localised if required
        
        preference based
        
        regulation based
    - - exisiting
  - - - growth rate important for forecasting future demand
    - - strength
      - volatility
    - - distribution & control
        
        increase with distance
      - labour
      - marketing expenditure
    - - impacted by characteristics of the market
    - - existing links may inhibit access
        
        suppliers
        
        customers
        
        distributors