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Corporate strategy (Growth (Product diversification (Related product…

- - - - Efficiency, expertise
  - - - Exporting
      - Liscencing
      - Franchising
      - Joint venture
      - Greenfield
      - Aqusition
    - - Gradually increase
        
        Distance
        
        Commitment
  - - - Equity alliances
        
        minority stakes
        
        cross-shareholdings
        
        Joint ventures
      - Non-equity alliances
        
        Licensing
        
        Franchising.
      - Benefits: economy of scale, access to new markets, Alleviate weaknesses, collusion