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Airport Hotel S4.HM-08 Fanny Lam Alban Sucrot Steyn Geerts Lottie…

- - - - Software as a Service
      - Easy Check-in
      - Keyless Entries- Smartphone Operated Room
      - Workflow Management Tools
- - - - Phone
      - Mail
      - Website
      - Walk-in
      - Tour Operator
      - OTA
    - - Check-in process
      - Entering in the room
  - - - Self Check-in & Check-out
      - Concierge service 2.0
    - - Digital Keys
      - Connected rooms
- - - - discounts: loyalty card from hotels, airline contracts with hotels nearby that give staff/ clients free stay at hotels
      - average price of hotels 131-174 euros for a double bed per night (https://www.statista.com/statistics/866917/european-airport-hotel-prices/)
      - o factors that are most important to customers are:
        
        near airport
        
        available 24/7
      - hotel appearance: modern, simple, basic amenities (trip advisor, booking.com)
      - o they purchase around 20 nights per year (https://www.marketmetrix.com/news2.html)
      - o Looking for overnight stay during layovers near airport, close to meetings for business
  - - - o Liberal, conformist
      - o Environmental-friendly
      - o Socially conscious
      - o Family-oriented
      - workaholic
  - - - o Number of children: 0-2 children
      - o Marital status: married
      - o Household income level: middle class
      - o Education level: university
      - o Profession: business clientele, airline staff, airline passengers (https://www.soegjobs.com/airport-hotel-differ-normal-hotels/)
      - o Gender: male
      - o Age: 25-45 years old