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THE 3 APPROACHES TO RESEARCH (QUALITATIVE (focuses on (particular to…
THE 3 APPROACHES TO RESEARCH
QUALITATIVE
focuses on
particular to general things
flexible structure
words rather than numbers
individual meaning
MYTHS
it’s an easy option or quicker
it is more time-consuming
it’s less scientific or published less easily
it needs more detail
to apply for
predictive effects
generalizing
large number of individuals
working with other variables
QUANTITATIVE
focuses on
particular to general things
flexible structure
words rather than numbers
individual meaning
to apply for
small groups
exploring in depth
A MIX OF QUALITATIVE AND QUANTITYATIVE
to
Integrate the 2 forms of data
CONSIDERATIONS
to choose method
theoretical approach
point of view
aims or objectives
interests or preferences