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Block 2 Competing in a global context (Branding (Identity (Kapferer's…

- - - - Factors
        
        Geographic
        
        Economic
        
        Political
        
        Cultural
    - - Internal
        
        Governance structures
        
        Prevailing culture
        
        Internal stakeholders
      - External
        
        External Stakeholders
        
        Political regulations
        
        Physical resources
        
        Cultural Norms
      - Analysing
        
        STEEPLE
        
        Social, Technological, Economic, Environmental, Political, Legal, Ethical Factors facing a business in its environment
        
        PESTLE
        
        Political, Economic, Social, Technological, Legal and Environmental factors facing a business in its environment
  - - - Trans-national institutions and agreements
        
        WTO (World Trade Organisation)
        
        IMF (International Monetary Fund)
        
        Global Standards
      - Free movement of labour and capital
        
        Cultural - Produces common Values and practices
      - International Labour Market
  - - - To meet local customer needs
    - - meaningful integration of local and global forces
      - Website design
- - - - Comparative Advantage Theory (Sancino, 2017)
        
        Relative Comparative Advantage
        
        Countries export goods that are more efficient for them to produce
        
        Absolute Comparative Advantage
        
        Countries import from countries that are able to produce goods cheaper
        
        Factor Conditions i.e. natural resources
        
        The diamond model (Porter, 1990)
        
        strategies, structure and rivalry of ﬁrms within the industry
        
        quality of related and supporting industries and infrastructures
        
        demand conditions in the country for that speciﬁc industry
    - - Five forces Model (Porter, 1980)
        
        Suppliers
        
        Brand reputation
        
        Geographical Coverage
        
        Product/service quality
        
        Management of the bidding process
        
        Bargaining power analysis
        
        Pricing power
        
        previous agreements between suppliers
        
        power to control the market
        
        Their size
        
        Existence or not of substitutes
        
        Importance of product to the business
        
        Subsitutes
        
        Alternate products or services customers may choose
        
        Buyers
        
        Numbers of Buyers
        
        Few
        
        Risk: Economic Performance dependant on customer
        
        Many
        
        Less economic Risk
        
        Potential Entrants
        
        good profits
        
        space for other businesses
        
        Factors
        
        Entry Barriers
        
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        Industry Competitors
        
        Market shares of other firms
        
        Perfect Competition
        
        Monopoly
        
        Diversity amongst competitors
        
        Cost Structure