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What is Left Field ? (Physical Properties: (Light-Weight, Compact, Strong,…
What is
Left Field
?
Cage
Protection (removes strain from camera)
Extensions
Versatile
Universal
Non-Camera /Brand Specific
Standards
Rod Standards
Arri Standards
(red Standards??)
Modular
Interconnected
Connections
Physical Properties:
Light-Weight
Compact
Strong
Streamline/Form-fitting
Low Profile
Quality-build
"
Things
Done Differently"
Emotional purchasing / ownership associations:
Confident
Proud
Stylish
Fuctional
"Cool" / Sick / (or whatever)
Badge-of-honour
Is this product-range brand necessary?
What is it's value-add?
Just another arm, cos they're cool.