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Restaurants, Senses involved (Visual appeal, Aroma, Ambience, Music,…
Restaurants
Senses involved
Visual appeal
Aroma
Ambience
Music
Taste
Purpose
Ease of Ordering and fast service
Act of eating
Staff Interaction and behavior
Target Audience
Date
Dine out
celebration
get together
official meeting
Favorable scenario
Engaging experiences
Sitting space
Memories
Interaction
Waiting time
engaging projection mapping
Friends
Different tables for different people
Background Music
Freedom to queue their own songs
Games
points and rewards
earn dishes if you win
As working space
Furniture
Comfortable to sit for long duration
Music
Sonic seasoning
Playlist according to cuisine to enhance flavour perception
Fragrance
Starbucks use aromas for making
people long for coffee, even they are
just walking by the doors